I conducted
a study of reactions of consumers to chocolate products. . The study included
the measurement of the brain's response to the application and consumption of
chocolate. The study took place in three batches, each sample comprising
administration of the four chocolates. The measurement was carried out the
reaction using the mobile EEG.
The only
relationship that should be considered proven is becoming weaker brain response
to the consumption of the following pieces of chocolate. This thesis was confirmed
in all studies, both in women 18-30 years olds, as well as a group of men 30-60
years olds - in both these groups, the number of measurements can be drawn
important conclusions. The figure was the response of the brain to the
consumption of chocolate-in the natural order from left to right (from the
first to the fourth piece of chocolate). At the level of 3-4 piece we note
stabilization and unification of the respondent's response to consumption. The
reaction of the brain on chocolate consumption is weakening all the time. The
highest level of brain activation, regardless of the type of chocolate, the
type of study whether the respondent was observed with administration of the
first sample of chocolate.
There was
no correlation between the declared loyalty (satisfaction) with consumption of
a particular brand of chocolate and the actual response of the brain to the
brand. Before the test, respondents were asked to specify your preferred brand
of chocolate to be tested. During the study there were no links between the
declaration and the actual response of the brain. Mismatch appeared both in the
case of a blind test in which respondents could not visually identify consumed
brands, as well as in the case of overt or explicit test of choice, during
which the respondents themselves could decide the order of selection of
chocolate samples. Studies have confirmed that the respondents did not
recognize the taste (organoleptic) declared chocolate as a favorite
(preferred).
