A. K. Pradeep is a well-known popularizer of neuromarketingand founder of NeuroFocus. His previous book The Buying Brain: Secrets for Selling to the Subconscious Mind enjoyed great popularity and was also translated into Polish. Currently on the Amazon came the announcement of his latest book Mind Men: How Neuromarketing Advances are Transforming Advertising, which probably also will enjoyed popularity readers associated with neuromarketing.http://www.amazon.com/Mind-Men-Neuromarketing-Transforming-Advertising/dp/1118639502/ref=sr_1_1?s=books&ie=UTF8&qid=1396881322&sr=1-1&keywords=pradeep
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